If you’re an informed marketer, then you already know that the modern customer thrives on information.

Whether we’re looking at a client or a customer, all purchasing personas first seek the opinions and experiences of others to inform themselves whether a product/service is worth their money.

And with the rise of online reviews, this process has never been easier.​ Most people go to big reviews websites like ​Yelp,​ Google​ My Business, Bing Places,​ or ​Facebook ​ Places. But there’s also a new type of ‘underground’ the consumer gets his information from sources that are beyond the control of big corporations.

Oftentimes, getting as many customer personas as possible in your boat can be the difference between success and failure.

Whether you’re a local marketing consultant or a business owner that wants to work on their reputation management game, you need to ensure that you’re monitoring & controlling every review ground possible.

Because of this, we have compiled a list of 30 hidden review platforms that you need to know about when doing reputation management. Use the review websites below to get accustomed to the best places and platforms that are beyond the control of tech giants. This list will prove useful regardless if you manage a B2B or B2C type of business. And keep in mind that every industry has niche sites. In some cases, a smaller review platform like Urbanspoon or OpenTable might change more opinions of a restaurant than a GMB listing.

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