Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead
generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10
marketers feel their lead generation campaigns are effective. What gives?
Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as
marketers, it’s ultimately to get people to say “yes” to our offers.
When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are whitepapers,
free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s
typical friction, doubt, or concern.
Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable.
People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the
perception of value, the more irresistible the offer. So how do you create irresistible offers?
Glad you asked…
TABLE OF CONTENTS
INTRODUCTION
MECHANICS OF LEAD GENERATION
THE 30 GREATEST TIPS, TRICKS, AND IDEAS
CHAPTER 1: CONTENT AND OFFERS
CHAPTER 2: CALLS-TO-ACTION
CHAPTER 3: LANDING PAGES
CHAPTER 4: FORMS
CHAPTER 5: CHANNELS
CONCLUSION
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